Advertising and Internet Marketing

Why Niche Marketing Can Be Lucrative

Niche marketing is a phrase you will often come across mentioned on internet chat rooms and forums in connection with ways to make an income online. It’s not a hard concept to understand because it just refers to a market sub-division where consumers are looking to purchase specific products or services who can be targetted online. The reason this can be a lucrative endeavor is because you can get into niches where there is not so much competition as the larger markets and yet there is the potential to find groups of people who are ready to buy. This article is about how to put up a lucrative niche marketing business.

First off, your first task is to locate a profitable niche market and fortunately, there are websites that can help you do this quite easily. Two of the best websites to get started on your search for a niche are Amazon and Clickbank. Here you’ll get lots of ideas for potential niches. You can go through the products conveniently listed in several categories and filter out the top-selling ones. Jot down those products you are interested in for further research.

Once you have some potential markets to check out, you need to begin to do some keyword research to see if there are niches you can compete in and that have the potential to make you money. Tools to do keyword research are in abundance, some no-cost and some you pay for, but the free Google keyword tool is just fine when starting out. The chief aim in keyword research is to begin with broad category words and increasingly drill down into longer key phrases that still have a reasonable search volume. Usually these ‘long-tailed’ keywords will have less competition and are the ones you have to be aiming for in your niche market.

Having chosen those longer key phrases with reasonable numbers of searches every month, you can now go ahead and find those with the least numbers of websites targetting the same phrase. To do this is easy – just type the term within quotation marks into the Google’s search bar and press submit. The number of search results that Google returns is an indication of how many sites out there are using your potential key phrase. Of course, a profitable niche will be one without a lot of competing web sites. You will probably see that several of your longer keyword phrases refer to a specific make and model of a product. This is great news since they’re used to search for products by people on the point of purchasing and not simply looking.

You should now be in a position where you can start to build a web site to target a niche that your research indicates will be lucrative. A self-hosted WordPress blog has been found to be particularly effective for this, especially if you can use this on a domain that is a perfect match for your keyword phrase. If you discover that an exact match domain is available, this can help your website to rank well for the search term although we are not meaning trademark names here but more general buying terms.

After you have optimized your website and begin to see traffic numbers increase, you can then brainstorm about ways to generate money from your visitors either for a regular income or with a view of selling the site on doen the road.


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