Keys To Writing Unique Google AdWords Ads

Writing good AdWords ad copy is all about keeping the vital elements of copywriting in mind. What perhaps serves as an obstacle for many people is you don’t have much room to work with in PPC ads. In this article we will be discussing 3 effective AdWords copywriting tips to help you get the most out of your campaign.

As you know, people use specific keywords that help them reach their desired site. Now, as an AdWords advertiser, you need to realize the value of using your keywords in your copy. You can’t write your ad copy without really caring about your primary keyword. Your ad keywords will become bolded if the searcher uses terms that are also in your ad. So, the ads are small as you know; so that kind of limits the options to headline and ad body. Under performing PPC campaigns, starting with the ad, need to be immediately addressed to stop the flow of your money going to Google. It’s really not so much about being creative as it is doing the right things. Creativity can sometimes work against you because people really don’t want to see artsy fartsy, they want information presented to them properly. Don’t forget that you’ll be testing headlines, but do put intelligent thought into them. If you don’t have the right keywords placed in your ad, your target audience may ignore your ad even after looking at it. Some people will tell you to always do it, but it’s really a good idea to test – and it won’t hurt anything. When people search using a specific word or phrase, then sure it can help them psychologically to spot that phrase or word in your headline. You cannot use product or trademarked names in a headline or ad, but there could be other unique words people search for, we know they do, and that bolded in your ad may matter. The more relevant your ads to your website, the more Google love you’ll get. The higher your quality score, the lower your CPC, and that is what you want. Look at each word in your ad, and ask yourself if the meaning would suffer if that word was gone. Be sure to use active verbs and not passive, and eliminate the use of articles in your copy. Your ad needs to be crystal clear and written in language anyone can undertand, above the 6th or 8th grade. Due to the severe lack of ad space any PPC platform gives you, it really just forces you to learn how to write good ads in the way we have talked about.

Don’t waste any space with words that really don’t need to be there. The number one reason why someone would get turned off by your ad is when they see it being unprofessional. You can kill your conversions fast by misspelling words, not using capital letters in the headline, etc. These are extremely easy mistakes to avoid, so be sure to take the time to do it right. Believe it or not, but in your title you can hurt your conversion rates if you don’t make the first letter of each word a capital letter. Similarly, your spellings also need to be correct because nobody wants to click on such ads.

There are more choices and options than people see with AdWords ads. It’s possible to have great success with PPC, and the key is knowledge, work, testing, and experience. Always be willing to learn from your mistakes, and you will have some losing campaigns, but don’t ever give up. Take that to heart because it can help you regardless of what you do in business.

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