In the current economic situation it is widely know that most companies are being forced to slash costs in order to stay solvent. One of the first budgets to be decreased is often the marketing budget as the impact of shrinking it is less obvious than lots of the others. The consequences are often only seen later in the future and to cash strapped organizations it is regularly the easiest decision to make.

 Only the most cost effective marketing can therefore be undertaken but are marketing companies aware of what the more cost effective options of Online Marketing are? As web purchases continue to grow hugely in the vast majority of product areas this must surely be the best area for most to spotlight their concentration, and any reduced marketing budget on.…