Pay Per Click Advertising Offers Immediate Results At a Price

With all the websites on the internet, yours can seem hopelessly outnumbered. How do you make it so your site shows up ahead of all the others in search engines? You have two main options. One is search engine optimization and the other is pay per click advertising. The first one takes time, the second costs money. Let’s examine the perks and drawbacks of these two search engine strategies.

Pay per click advertising is the best choice when you want immediate visibility. Your advertisement appears above or very near the top of natural search rankings. This is a great way to ensure that you’re at least appearing on the first page of search engines. Pay per click can help you compete with more well-established websites that naturally appear above yours.

Everyone would do it, however, if it were just that simple. If you’re looking for the drawback, just look at the name: pay. You have to pay for this service, but it’s designed in an interesting way. With pay per click, you get what you pay for; you only pay when visitors click on your ad. So, if no one’s checking your site out, at least you’re not losing more money on the deal. You should make sure, however, that you can pay for how many clicks you’re going to get. It would be great if one thousand people clicked on your ad, but if you have to sell the business to offset the cost, you’re not doing so well.

If you don’t have the cash on hand to afford pay per click advertising, you have another option. And this option doesn’t necessarily cost money. It requires time, work, and patience more than anything. Ohio search engine optimization involves knowing how search engines work and what keywords people search for. If you know what your target audience is searching for, you can target those keywords and use them to your website’s advantage.

You can use search engine optimization to create content that leads back to your original site. Say, for instance, your audience is searching for “silver widgets.” You create an article about the benefits of “silver widgets” and, within this article, you have a link that leads to the site you want more people to see. Not only is this another way for actual people to reach your site, but it also tells the search engine spiders that your site is relevant to this term, thus ranking it higher.

There’s no rule saying that you can’t use both. If you’ve got the money to do pay per click, then use it to get some online visibility while your search engine optimization program is working on raising your site organically in the search engines. Make sure you’re prepared, however, to handle the influx of new customers to your business.

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