Search Engine Marketing Strategies

There are millions of websites on the internet and you just have one. How can you ensure that your site ranks higher than the others? There are two routes you can choose. One is search engine optimization and the other is pay per click advertising. The former requires time, the second costs some cash. Let’s examine the perks and drawbacks of these two search engine strategies.

Pay per click advertising is the best choice when you want immediate visibility. An advertisement for your company, products, or website appears above or near the top of organic, or natural, search rankings. This method can ensure that your business is being seen on the first page of search results. Many websites are so well established that it’s going to take a long time to rank near or above them naturally, so you might want to consider pay per click if you’re trying to edge out this competition.

Everyone would do it, however, if it were just that simple. If you’re looking for the drawback, just look at the name: pay. You have to pay for this service, but it’s designed in an interesting way. With pay per click, you get what you pay for; you only pay when visitors click on your ad. So, if no one’s checking your site out, at least you’re not losing more money on the deal. You should make sure, however, that you can pay for how many clicks you’re going to get. It would be great if one thousand people clicked on your ad, but if you have to sell the business to offset the cost, you’re not doing so well.

If you’re short on cash, you have another option that’s slightly more affordable. And this one doesn’t necessarily involve money. It requires time, work, and patience more than anything. Ohio search engine optimization involves knowing how search engines work and what keywords people search for. If you know what your target audience is searching for, you can target those keywords and use them to your website’s advantage.

You can use search engine optimization to create content that leads back to your original site. Say, for instance, your audience is searching for “silver widgets.” You create an article about the benefits of “silver widgets” and, within this article, you have a link that leads to the site you want more people to see. Not only is this another way for actual people to reach your site, but it also tells the search engine spiders that your site is relevant to this term, thus ranking it higher.

There’s no rule saying that you can’t use both. If you’ve got the money to do pay per click, then use it to get some online visibility while your search engine optimization program is working on raising your site organically in the search engines. These strategies can bring many new customers to your business; make sure you’re ready to take care of them and their needs.

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