So you want to start marketing on Twitter? Before you take the step, you should be aware of the simple mistakes that you need to avoid if you want to be successful.

The best way to use Twitter is to build credibility and get targeted traffic, so don’t lose sight of this when you send out tweets. So don’t make the mistake of being too irrelevant when you’re tweeting. Stick to your subject or niche so that your followers get to read interesting information. Don’t give in to the temptation of making your tweets too personal. Don’t waste your valuable tweets talking about your cat. Make your tweets as relevant as possible, as this will keep the attention of your followers. You don’t have to do this 100% of the time, and it’s only human to sometimes mention an interesting topic that isn’t your specialty. If you want to expand your business, however, your best bet is to stay on your chosen topic as much as possible. As with any content, it’s always a good idea to read and reread your tweets before you click on “send” so you don’t send out something you later regret.