B2B Social Media – How Crucial Is Timing Your Marketing Efforts?

Some weeks ago, HubSpot hosted a webinar on the Science of Timing which was very easily the most useful webinar I have ever attended. I left the webinar with actionable next steps and good ideas to implement in our online marketing strategy.

Listed below are my key takeaways from this amazing webinar: 

Social Media:

  • Retweets rise later in the day – tweet more then.
  • Don’t be afraid to post during the weekend – schedule tweets for that time.
  • Individuals with the a lot of followers tweet an average of 22 times day – don’t be afraid to tweet too much!
  • it’s okay to tweet a similar link numerous times – use a different teaser so it doesn’t get repetitive.
  • Weekends are the best time for Facebook discussion – bear in mind that quite a few individuals cannot access Facebook while at work


  • Early morning is when most people read e-mail so send the electronic mails early in the day so they can read them prior to leaving their homes.
  • Open rates are highest on Saturdays and Sundays when there is much less competition and CTRs are higher on Saturdays and Sundays.
  • Don’t hesitate to e-mail more than once weekly – unsubscribe rates don’t rise that significantly and various outcomes stay about the same.
  • Unsubscribes aren’t a bad thing! They are doing you a favor by making your list much better.


  • Men check out weblogs at night time; women look through weblogs in the morning.
  • Blogs are read more throughout the week than the weekends.
  • Blogs posted at 10am get the most page views.
  • Comments spike on Saturday and Sunday and early in the morning.
  • Hyperlinks are the highest for blog posts on Monday and Thursday.

These are wonderful recommendations to implement into your content marketing strategy and I actually suggest that all marketers view the webinar. Hopefully through utilizing a few small changes we should all be driving website traffic and engagement at a greater rate!

Corey O’Loughlin focuses on online marketing initiatives as well as audio/video.

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