How to Use Ecommerce to Draw In Budget-Minded Customers In This Recession

It is a an accepted fact that establishing an e-commerce business is more affordable than establishing a retail store. In the current economic crisis, e-commerce website designers should focus on making the website design more appealing to cost-conscious clients. As the purchasing power of consumers goes down, many of them are looking for discounts and money saving deals in this recession.

Altering the look and content of an e-commerce website is quick and easy, a major advantage that can be used to pull in customers in shifting economic situation. E-commerce has seen below average sales in recent years. Offering cost-effective products and solutions to customers is a sure way for e-commerce businesses to boost revenue during the recession. It is not the time to pull back. Instead quickly find funding and utilize it for growth. Merchant cash advance could be a financing option if you offer credit card processing on your website.

E-commerce marketing should highlight cost saving

Businesses can beat the recession by selling products and services on a discount through e-commerce websites. Accordingly, marketing strategies should be in tune with prevailing market conditions and customer expectations. The recession has made customers cost-conscious and businesses need to restructure their sale pitches. Affordable cost is the most important criterion to finalize sales. Product ads should not focus on the features of the product, but emphasize on its cost-saving aspects.

When you give customers what they want, when they want it, you can be sure of success. In current economic scenario people want to save money.

Attracting customers who want to save

Here are some suggestions on how online businesses can pull in cost-conscious consumers:

Offering customer incentives

E-commerce businesses are in a strong position to offer customer incentives even with tight budgets. Unlike brick-and-mortar establishments, e-commerce businesses do not have to pay as much for real estate, utilities and personnel. They save on storage and logistics also if these services are outsourced. This gives them the margin to offer reasonable incentives to customers such as discounts on purchases made on the e-commerce website instead of the retail store. Customers save dollars, the business gains loyal customers, and also directs them to a more economical way of doing business. 

Promote the e-commerce website as a “value for money and time” option 

Businesses should stress on the value of using an e-commerce outlet. With e-commerce websites, customers save travel and parking costs, and valuable time. E-commerce websites are open 24×7, and are accessible to customers, whenever they want. Customers need to spend money only on buying the product, and not on how they buy it. 

Including content that highlights cost saving aspects of products

E-commerce websites should include articles, white papers, and comparative studies of products in the content. The content should call attention to the cost-effectiveness of the business’ products versus the competition, details on how products save money, and other similar themes.

Use SEO to boost the e-commerce website’s ranking in searches related to cost savings

E-commerce websites employ SEO strategies to come up in searches connected to the business’ offerings. The approach can be extended to catch the attention of audiences looking for cost-effective products. You might get noticed by a prospect looking for something similar. The business gains a new buyer and the customer finds a new shopping outlet.

Effective marketing focuses on customer benefits. The shifting economic scene also changes the needs and expectations of customers. A shrewd e-commerce business will focus on the customer’s desire to save costs in the recession, and make profit while serving this need.

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