Avoiding Black Hat SEO

The use of unethical methods to get higher page rankings is what makes black hat SEO techniques.Some types of black hat SEO techniques are unethical presentation of content to search engine spiders, breaking search engine rules and creating a poor user experience.

Black hat Search Engine Optimisation techniques usually only give short term gains in page rankings.It is when you are caught using these techniques that you may get penalized by the search engines.Keyword stuffing is a popular black hat SEO technique.

It is true that you need keywords in your articles and web content.There is however a fixed number of keywords that you can add to a webpage.You will end up being penalized by search engines if you have too many keywords on the website, with nothing else in particular in them.So place keywords only where necessary, and don’t stuff them in your website.

The use of invisible text is another black hat SEO technique.This means keywords are placed in white text, on a white background in a bid to attract more search engine spiders.However this is not a suggested mode of attracting search engine crawlers or searchers.

Doorway pages are another black hat SEO technique, which is basically a ‘fake’ page that the internet user will never get to see.This is a page that is used solely for search engine spiders with the intention of tricking them to give a higher page ranking.

You may find using black hat SEO techniques on your website to be very tempting.However, though they may give you high search engine rankings, remember that one day your site may get banned because of this.

This is why it is better to practice safe SEO on your website and not take the risk of it getting banned one day.Avoid using any technique that looks as black hat SEO techniques because safe SEO techniques are quite effective in improving the page ranking of your website.

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