Improve Your Conversions with These Copywriting Tips

Copywriting is definitely not a new phenomenon. You see it in sales letters, newspaper ads and even websites designed by direct marketers. But how can you tell when you’re good at copywriting? How would one go about making copy that sells? It all depends on how familiar you are with what you’re selling and how well you can convince people they need that product.

You are about to be privy to effective copywriting tips that will help you become successful.

First of all, your copy is not the place to be bragging about yourself. It’s about your prospect, your customer, people who will spend their money to buy your product. Your target audience wants to know how your product is going to solve a problem for them, not about what a great business person or leader (or whatever) you are. Their concern is how this is relevant to them. If you’re just going to keep on talking how amazing work you did and your own achievements – that’s not going to impress them but rather push them away. This is why you should use the word “you” a lot more often than “I” when you’re writing a copy. Some copywriters don’t understand why they tell everyone how wonderful they are and yet their competitors get all the business. Tell them as soon as possible what your offer will do for them. Throughout your copy, your focus should be on your customer. Another copywriting principle is to tell people about the benefits your product offers, not a long list of its features and parts. No matter how good your product’s features may be, the customer is only interested in what it can do for him. Your prospects don’t really care about the way your product works, they want to know what problem it will solve for them. Just make sure that you list a benefit every time you mention a feature. Remember that if your customers tell others about your product and you get word of mouth publicity, they will be focusing on how it benefits them, not about its features. The benefits are what make people want your product, even though the features are certainly important as well. The benefits will stand out in your copy if you list them with bullet points.

Short or long or vice versa has always been a debatable technique when it comes to writing a copy. From various research we have seen that a long copy always outclasses a short one but the decision is up to you. People want as much information on a product before buying and this is why a long copy is more likable. You can offer a shorter version of your copy for those people who don’t want to read a really long sales page.

At the end don’t let a sale slip away from you. By writing a good copy you can increase your profits. After all, if you’re selling a product, it all comes down to bringing in the profits.

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