Secrets to Getting Local Search Engine Traffic

Believe it or not, local search engine optimization has been around for a long time. Below are some tips to help you use local searches to build your business.

Beyond all else, your website must have content that is relevant and informative. Why do you want to optimize your site with the search engines? In order to generate quality traffic to your website. Therefore, you need quality content on your site so that visitors will come and possibly buy something from you. When people visit your site, most of them will skip around it quickly rather than studying every single word. Use simple bullet points and highlights to get people’s attention to important info on your site that you want them to see. A picture can also be used as a way to make a certain section stand out. Apart from that, make sure your content doesn’t have any keyword over stuffing since this will bring down your credibility to a great extent. A local SEO technique that many marketers forget about is mentioning all of the other locations that your business operates within. In other words, write out every city, town, county and state that your business operates so that the search engines will take notice. How will you do this well? If you just make a bullet list of places your ads won’t get a lot of attention from the search engines but if you mention them within the context of your content you should do okay. This is because you will help the search engines learn more about your activities and where they are happening. This can help you quite a bit with your local SEO. What you need to remember is that even though these tips seem very simple, your local SEO efforts will be aided a great deal by making sure these tips get applied to your campaigns.

You should also try to get listed with all those directories that are the Yellow Pages on the web. YellowBook.com, YelloPages.com and SuperPages.com are all good directories. YellowPages.com gets more than one hundred million searches every month and they offer businesses free listings. SuperPages.com funnels its business listings to the bigger sites like About.com and MSN. They also offer free listings but the listings aren’t extensive.

Overall, the local SEO tips that we discussed above can make a big difference if you apply them.

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