Writing Grab ‘Em By The Throat Adwords Ads – A Primer

Google bought Adwords in the early 2000s, and to date has become the most used and successful pay per click ad platform. There are many elements that determine success with PPC advertising, and one of the main determinants certainly is the ability to write effective ad copy. So, you’re in luck today because we have three outstanding tips you can use to improve your Adwords ad copy.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. If you’re just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use – but never copy directly, word for word. Yes, creativity is an essential element when writing good advertisements, but when you go overboard with it, it can hurt your PPC campaigns. In case you didn’t know, when you put your headline together it must serve the function of capturing reader attention. Have you ever noticed all the blue links when you searched for anything at Google? There are so many things competing for the searchers attention on the first page of Google. If your ad doesn’t have any highlighted blue keywords, then it’s because your ad copy does not include the keywords that the searcher was looking for. The bottom line really is to just use the right keywords in your ads at all times. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. So when you start to write your next copy, see to it that you include the main keywords in the headline of the ad and the description, so that those keywords are automatically bolded by Google. You must have good click through numbers becaues that will influence the quality score that Google assigns to your campaign. Distinction – that is what you seek when it comes to comparison to all the others in your market. You can find many people who follow the idea of simply copying ads from others in their market. Well, if that was true, there wouldn’t be any advertisers trying to be unique. Howeve, what we do always recommend is that you just learn from other PPC ads, and you can even get ideas for your own. Of course you can always test it and see for yourself; nothing wrong with that. What many lazy PPC advertisers do is come close to copying other ads as there are some words changed here and there. This isn’t really helpful for advertisers because the person searching will get confused seeing the same ads lined up in one place. Unique ads perform better, but no matter what you can always do your own testing.

No matter what, please test your copy elements because it’s just so important; and always begin A/B split testing your headlines.

If you’re not familiar with split testing, go find out about it, and then test your two best headlines. All you do in your marketing funnel culminates with your conversion rate, and the numbers are stark and brutally truthful. Also, your offer needs to be iron clad strong, and that is another area of your sales copy you really should test, too. If you include an offer in the ad, which not all advertisers do, then that is what you will be testing. The best path to success and high performing PPC ads to split test as many things as you can think of. You will need perhaps at least 500 impressions, and preferrably more, to get an idea about a split test.

In conclusion, the above tips clearly explain the ins and outs of writing high quality ads. There is so much good information on the net about copywriting and writing great classified ad copy; and we strongly urge you to find it and learn it.

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