Link Building Techniques That Work

Due to the fact that link building is the most valuable part any SEO campaign, it is very important that it is done the right way. The following link building tips will help your campaign for many years to come.

Exchanging links is a common method for building website backlinks. Link exchanges have been used for numerous years. However, the search engines are now a lot smarter about ranking websites and put more weight on one way backlinks. But, this doesn’t suggest that reciprocal linking does not exist. You just have to be a little more slicker about link exchanges and steer clear of the wrong sites. There are websites that were created just for exchanging links, but don’t use them. Instead, exchange reciprocal links with sites that are in the same niche as yours. For instance, you might have a blog in the martial arts niche that focuses on judo training. You can locate other blogs that also talk about judo training and determine if there is an interest in reciprocal linking. This way, even the search engines won’t have any problem, since it’s completely legal, helpful and relevant. Another link building tip that you can take home is to build blogs on free blogging platforms such as Blogger.com and LiveJournal. What would be the purpose of this? And how does it garner more backlinks? You might put your links on every one of those that you develop. Not only that, but every time you write for the blog, you can link back to your site using anchor text and your chosen keyword. By getting linked from these blogger sites, which the search engines love, you will rise in the searches. You don’t want to go overboard collecting links, but you should create one and update it often, using backlinks in it whenever you can. Once you have a network of such free blogs up and running, that’s when you’ll truly be taking advantage of them.

Last but not the least; you can also use press releases to build backlinks. All you need to do is to create press release and forward them to distribution services like PRWeb and PRWire, and see your backlinks increase. There exist people who see backlinks as the very foundation of SEO and if you don’t have them, your site isn’t going to go anywhere. Therefore, if you’re trying to get higher in the searches, you need more backlinks.

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