Top Email Marketing Tricks

There’s no denying that email marketing software is an incredibly successful tool. The ability to target your message and get it out to your customers quickly, efficiently, and cheaply is alluring. However, in order to effectively manage your email campaigns, you should learn the ins and outs of email marketing. Read below to learn top email marketing terms, and you’ll be an eNewsletter pro in no time.

· Above-the-fold – This refers to the part of the webpage that is visible without scrolling. Because of its visibility, placement above-the-fold is incredibly desirable. Make sure you put your most important Internet Marketing Tools information in your email in this real estate.

· Click-through rate – The percentage of recipients that click on an URL in your email is factored by dividing the number of unique clicks the number of emails opened.

· Conversion rate – The number of readers who respond to the call-to-action in your email marketing campaign. In marketing terms, this is the measure of your email campaign’s success by how many sales you make off your eNewsletter.

· Email blacklist – Blacklists contain lists of domains of known and suspected spammers. Sometimes these blacklists also contain many legitimate service providers because just a handful of spam complaints can land an IP address on a blacklist. Make sure you follow the best practices when creating your eNewsletter.

· Email whitelist – Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver email. If your email newsletter’s IP address is on a whitelist that means your email is very likely to make it past spam filters and in front of your readers.

· Hard bounce – A hard bounce is the failed delivery of an email because of a permanent reason, such as an email address that doesn’t exist.

· Open rate – The percentage of the emails opened of your email campaign.

· Opt-in – When a subscriber opts-in to your eNewsletter, it means that they are giving you permission to email them by supplying you with their email address. When subscribers opt-in they are also able to indicate their demographics or areas of interest, helping you to target your email more effectively.

· Opt-out – Readers need the option to unsubscribe or opt-out of your eNewletter, and you must fulfill their wishes immediately.

· Privacy policy – You must provide a clear description your company’s policy on the use of the information collected from your website visitors. If customers know their information is safe with you, they will more likely share Internet Marketing Tools information with you, making your relationship that much more valuable.

· Soft bounce – A soft bounce is the failed delivery of an email due to a temporary issue, such as a full mailbox or an unavailable server.

· Spam – Spam is email sent to someone who has not opted-in or given permission to the sender. Spam is unwanted email. You don’t want anyone marking your eNewsletters as spam because you may end up on the blacklist.

· Targeting – By targeting, you are selecting a target audience likely to be interested in a certain product or service. Targeted and relevant email campaigns tend to yield a higher response and result in fewer unsubscribes from your readers.

Learn more about email marketing and read reviews of popular email marketing programs at www.Email-Marketing-Options.com

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