Best Ways to Market Your Business Offline

As an internet marketer you need to be careful not to fall into the trap of relying on the internet as the main source of your customer base. When you conduct most of your business activities, socialize and keep in touch with your friends and family online, it is easy to forget that there is a world that exists outside of your computer as well. Everyday more people are turning to the internet to make money so we will need other ways of finding customers as competition grows. You are leaving a lot of money on the table by not taking advantage of offline marketing. Your only job is to place your site’s link where it will catch their eyes. Next, we are going to describe a few of the methods that you can immediately start using.

Everyone has, at one time or another, browsed the classified ads of their newspaper. Online classified sites such as Craigslist have become a very popular form of advertising. What about trying an a classified ad with a print publication? The fact is, if you write a good ad, you can get a lot more (offline) “traffic” to your ad than a comparable online ad would receive. Some people object that newspaper ads are not free like many online sites; however, if they bring you more customers, what is there to complain about? Newspaper classifieds will bring all the people who don’t own computers, while at the same time if they want to order something from you online they can always use a public computer! Ever ride the bus or train? People out in public are always checking out someone else’s clothes so use yours to advertise your website. For only a few dollars you can have another point of exposure. You can sometimes get a free design from a printing company as a sample design.

Use these free samples to design a t-shirt or bag for your business and then wear it out in the world a few times a week or carry the bag with you once in a while instead of your regular purse or backpack. People will be curious as to what the website is about that you have printed on your shirt or bag and may even visit the site right then and there from their cell phone.

Buy space in the phone book. Most online marketers never consider advertising in phone books. Although more and more people do their searches online you may be surprised that hundreds of millions of people still use phone books. The good news is, most phone books have an online version as well as a paper version.

Pay for space in both. Buying an ad in the phone book as well as listing space is the best way to maximize your exposure in the books. Now that there is an online version; phone books are even more powerful than before. The world is not limited to the internet. You need to at least realize that the offline market is a giant compared to the internet. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.

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